The EU AI Act, the EU's comprehensive law focused on regulating the use of and risks inherent in AI, requires compliance with the Act even by parties whose “outputs” generated by AI are then used in EU—including parties outside of the Union. Thus, where a company employs generative AI to create an advertisement, which subsequently lands in the EU, they are subject to the Act, and must disclose to consumers that the advertisement was made with AI—which is of particular concern for social media advertisements, which traverse international borders. Volume XLIX staff editor Olivia Lilley argues that United States and countries around the world should enact legislation that mirrors the EU AI Act in order to prevent their citizens from unintentionally violating the Act and facing serious fines.
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